Notes from the workshop floor.
Practical writing on engineering, advisory and operations — the kind of things we wish we’d read before running an engagement.
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Pragmatic DevOps for Australian SMEs
You do not need a platform team. You need runbooks, one pipeline, and observability that an operator — not just an engineer — can read.
DevOpsSMEs -
Designing software for operators, not tourists
The person who will use your tool 40 hours a week is not the person who will demo it. Design for the operator — the demo can take care of itself.
DesignOperations -
Your website is not your product
If your website is where your business lives or dies, you have bigger problems than copy and hero animations. Treat it as a brochure and spend the money on the thing that actually ships value.
StrategyWeb -
Governance without bureaucracy
Governance is just a question: can we explain why we did it, to someone we respect? Most SMEs don’t need a framework. They need a few sentences.
AdvisoryGovernance -
Astro, Cloudflare Pages and the case for a minimal stack
Why this very site is ten megabytes, twelve dependencies and deploys in 30 seconds — and why yours probably should be too.
EngineeringAstro -
When to build, when to buy, when to stop
Most build-vs-buy debates miss a third option: don’t do it at all. Here’s the test we actually use with clients.
StrategyAdvisory
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